Terms & conditions of entering Speedy Student Category Digital Marketing Campaign Competition
The general brief for the campaign is to create a viral game and incorporate the game in to a digital campaign strategy for Speedy.
Brief from Speedy can be downloaded here.
o Submission should be uploaded using the ID and log in pass provided by the organizer, in the form of PDF file, with a maximum size of 3 MB, and includes:
• 3 screen captures of the viral game created
• story boards of how the campaign could be executed, each with a short explanatory caption
o We reserve the right to publish details and images of entries. If you have included information of a confidential nature which is not to be divulged to an audience beyond the Judging Panels, the relevant section(s) must be clearly marked: Not for Publication
o By submitting your entry you agree to waive your rights of the submitted file to the organizer and that no submitted entry will be returned. However, Intellectual Property Rights of the submitted file will still be owned by the submitter.
o The executable viral game file with a maximum size of 500 kb for online use or 100 kb for mobile use should also be uploaded along with the submitted entry and named using your full name in this matter: full name<dash>SPEEDY<dash>game
o To be eligible for an Award your entry must contain a Promotional Marketing element, defined as:
An action directed at a consumer or business that enhances product appeal by offering an extra reason to purchase or participate
o On creating the viral game, keep in mind that:
1. The game should be easy to learn
2. The game should have a simple concept so that players can explain about the game to other people as easily as possible.
3. A unique or out of the ordinary game will have a greater chance of creating a buzz.
4. The greatest challenge would be making the players associate the game to the specific brand (Speedy) attributes.
o No offensive languange is allowed anywhere in the entry such as things that might offend any particular ethnicity, religion, race, and anything that might suggest anarchy and violance. The presence of any element mentioned above will cause you a disqualification from the competition
