Terms & conditions of entering Flexi General Category Digital Marketing Campaign Competition
The general brief for the campaign is to create a digital marketing concept for the brand Flexi by incorporating an executable viral marketing and the use of social networking site in the strategy. The winning strategy for this competition will be executed exclusively by bubu.com.
Brief from Flexi can be downloaded here.
Entry and Submission Form
(A) The Entry Form
This must be fully completed online
(B) The Submission Form
The Submission Form can be downloaded after you complete all the registration steps. Formulir pengajuan karya dapat diunduh disini
o This should be completed in 12-point type only, following the Headings provided and MUST NOT exceed the word count maximum in each section of:
• concept
• explanations about the viral marketing
• digital campaign strategy
o Submission should be uploaded using the ID and log in pass provided by the organizer, in the form of PDF file, with a maximum size of 3 MB, and includes:
• 3 screen captures of the viral marketing
• story boards of how the campaign could be executed, each with a short explanatory caption
o We reserve the right to publish details and images of entries. If you have included images or pictures from other sources, you have to provide proper credits of the mentioned images or pictures.
o By submitting your entry you agree to waive your rights of the submitted file to the organizer and that no submitted entry will be returned. However, Intellectual Property Rights of the submitted file will still be owned by the submitter.
o If you came out as the winner for this competition you will be involved in the execution phase of your submitted file.
o Ready-to-use viral marketing file with a maximum size of 500 kb for online use should also be uploaded along with the submitted entry and named using your full name in this matter: full name<dash>FLEXI<dash>support
(D) Entry Fees
o The entry fee for this competition is IDR 50 000
o Payment must be made be made to:
PT BuBu Kreasi Perdana
Bank BCA - Cabang Blok A Cipete, Jakarta
Account Number : 218.300.372.1
deadline for entry fee payment is June 25, 2009
o A receipt of payment received will subsequently be sent to you for your records
o Entry Fees are non-refundable
Entry Notes
o Both business to consumer and business to business campaigns may be entered
o To be eligible for an Award your entry must contain a Promotional Marketing element, defined as:
An action directed at a consumer or business that enhances product appeal by offering an extra reason to purchase or participate
o No offensive languange is allowed anywhere in the entry such as things that might offend any particular ethnicity, religion, race, and anything that might suggest anarchy and violance. The presence of any element mentioned above will cause you a disqualification from the competition
o Entries will not be returned.
Some references :